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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Mission-driven marketing ： ウィキペディア英語版 Mission-driven marketing Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission statement, and to communicate the benefits of achieving those goals to its stakeholders. The term, mission-driven marketing, has historically been associated with the non-profit sector,〔(''Mission-Driven Marketing'' ), The NonProfit Times Thursday, May 20, 2004〕 and non-governmental organizations, as early as 1998.〔Rebecca Leet, ''Marketing for Mission'', National Center for Nonprofit Boards, 1998 (NCNB Booklet, Strategic Issues Series) 24 pp. ISBN 0-925299-82-0〕 Mission-driven marketing philosophy and strategy has also been applied in the healthcare〔(James E. Rohrer, Thomas Vaughn, and Jorg Westermann, ''Mission-Driven Marketing: A Rural Example'' ), Journal of Healthcare Management, Volume 44, Number 2 March/April 1999〕〔(Aly Sterling, ''Return to Mission Driven Marketing'' ), Presentation at 2003 Fall Meeting of Mental Health Corporations of America (MHCA) in Scottsdale, AZ, Marketing Committee & Focus Group, November 5, 2003〕 and education〔(Peggy Sue Loroz, J. Michael Stebbins, Gonzaga University, ''Mission-driven Marketing Education: Practical Approaches'' ), Conference on "Business Education at Catholic Universities: Exploring the Role of Mission-Driven Business Schools," University of Notre Dame, Indiana, June 2008〕〔(Eric J. Anctil, ''Selling Higher Education: Marketing and Advertising America's Colleges and Universities'' ), Association for the Study of Higher Education (ASHE) Higher Education Report , Volume 34, Number 2, September 2008, ISBN 978-0-470-43773-5〕 sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives. ==Key concepts== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mission-driven marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.